Our purpose at Ƶ is to inspire learning, advance knowledge and enrich society.  We believe that we can do this best by bringing together research, education and practice to create something that is greater than the sum of its parts. Each element informs and improves the others. We call this Fusion.

What we learn through our research influences our curriculum and is passed on to industry through engagement with practice. What we learn from working with industry gives us new ideas for research and helps us design and deliver courses that keep our students at the cutting edge of their chosen professions. And what we learn from delivering world-class education helps improve our research and practice.

We are flexible in leadership, giving our staff the freedom to come up with new ways of thinking and supporting them in delivering new solutions – whether it is a way of improving our curriculum, an exciting new direction for research or a business insight that can help the companies we work with to retain a competitive edge. 

We work without barriers, collaborating and sharing with each other to deliver world-leading, life-changing research that we are passionate about. Indeed, many of our projects involve academics from different faculties working together and we place a lot of emphasis on developing processes, structures and learning spaces that make it easier to work together.

We believe that these different elements combine to enable Ƶ to offer something truly remarkable to the world. It helps us to think differently, so that not only are the solutions we provide unique, but the questions we ask are too.

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